Who we are?

About Ruveon

Ruveon™ exists to do one thing exceptionally well: keep proven, dependable weed control within reach for the growers and retailers who feed the country. Glyphosate is among the most extensively studied herbicides of the past 50 years, and we're investing to keep it reliable, available, and improving - season after season.

Why Ruveon exists

Ruveon gives the U.S. glyphosate business a single, dedicated home. With one company focused only on glyphosate, every strategic and operational decision is made for the American growers, professionals, and retailers who rely on it. Roundup® Brand Agricultural Herbicides remains a critical tool for U.S. agriculture, and a dedicated domestic producer helps keep it available, affordable, and improving.

A startup with institutional roots

Ruveon is new, but it isn't inexperienced. We pair the systems knowledge and credibility of a category leader with the focus and speed of a company built to move close to the customer. As a more nimble, well-positioned business, every decision we make - products, pricing, how we go to market, production, and logistics - is dedicated entirely to U.S. glyphosate and the stakeholders who depend on it. That singular focus is our advantage, and it's why this is an exciting place to build.

Our Leadership Team

Chief Executive Officer,  Ruveon

Alfonso Alba Ordóñez

"Ruveon builds on a strong legacy of reliability from which to drive continuous improvement and progress that is rooted in more than fifty years of proven performance. By dedicating our expertise and resources exclusively to glyphosate, Ruveon is uniquely positioned to provide customers with the reliable and advanced solutions they need to overcome agriculture's toughest challenges with confidence." 

Alfonso Alba Ordóñez joins Ruveon as Chief Executive Officer with over 30 years of executive leadership experience in the global agricultural industry. His career spans senior leadership positions across Europe, South America, North America, and China, where he has consistently guided organizations through complex commercial and business transformations, helping them implement strategy and deliver sustained growth.

Prior to joining Ruveon, Alfonso held a series of senior leadership roles at Bayer Crop Science across global strategy, commercial integration and regional management, most notably as CEO of Bayer Crop Science China, where he led a transformation that delivered a 20% increase in crop protection sales and a 33% improvement in EBIT over two years.

Previous roles include Senior Vice President and Head of Global Strategy for the Soybean Crop at Bayer Crop Science, where he developed the global business strategy for a four-billion-euro soybean portfolio. He also co-led the commercial integration following Bayer's acquisition of Monsanto, directing an international team responsible for designing the commercial target operating model for the combined entity. Prior to that, he served as Head of Bayer Crop Science for the PACA cluster, overseeing commercial strategy and P&L accountability across 15 countries in the Andean Pact region, Central America, and the Caribbean. He was also Global Head of Corn and Soybean Seed and Managing Director of Latin America Seed and Biotech businesses at Bayer Crop Science. Prior to the merger, he held various senior leadership roles at Monsanto across Europe and Latin America, including President of Brazil and President of South Latin America region. He began his career at Cargill Seed Division, where he held general management roles across Spain and the Mercosur region.

Frequently asked questions

What is Ruveon?

Based in St. Louis, Ruveon will focus strategically and operationally on U.S. glyphosate-based product offerings, pricing, go-to-market strategies, production and logistics and will be solely responsible for the U.S. glyphosate business.

Why, Ruveon, what does the name mean and why was it chosen?

The name Ruveon emerged from an extensive naming process as the clear top choice for the new company. Rooted in legacy and engineered for tomorrow, the name deliberately leads with "RU" — a nod to Roundup, which remains central to who we are and what we do.

That connection carries through to the logo as well. The font and colors will feel familiar to our customers — they are drawn directly from the Roundup brand marks they know today. And the forward lean of the "R" is intentional: it reflects our ambition to grow and our focus on the markets and customers we serve.

Is glyphosate safe?

Ruveon continues to believe in the safety of glyphosate/Roundup®– a critical tool that farmers rely on to produce affordable food and feed the world. There is an extensive body of science as well as regulatory assessments worldwide that support its non-carcinogenicity.

Glyphosate is the most extensively studied herbicide over the past 50 years. Thousands of studies have been conducted on the safety of glyphosate products, the consensus among leading regulatory bodies worldwide is that glyphosate can be used safely as directed and is not carcinogenic.

Will you stop selling glyphosate?

Ruveon is committed to delivering trusted Roundup® brands and glyphosate-based products and services to customers across the U.S. Ruveon will further streamline glyphosate operations through the combination of both its agriculture and its industrial, turf, and ornamental businesses.

Ruveon looks forward to serving customers in the U.S. and supporting farmers’ access to essential, domestically produced glyphosate-based solutions. As part of that work, Ruveon recognizes the importance of a science-based system of regulation, which remains critical to the continued availability of glyphosate-based products vital for the security and affordability of the domestic food supply.

What role does Roundup® play is global food security?

Roundup® helps farmers produce more food on existing farmland by controlling weeds efficiently and cost-effectively. This supports reliable food supplies and helps keep food affordable.

Why is Roundup® so important to modern agriculture?

Roundup® remains a cornerstone of global agriculture, providing growers with a reliable, effective, and easy-to-use solution for weed management. Its broad-spectrum control helps farmers maximize yields, reduce labor and fuel costs, and adopt sustainable practices such as reduced tillage, which in turn supports soil health and lowers greenhouse gas emissions.

What does "commodity-based market" mean? What does it mean that it needs to be run differently as a commodity business?

In a commodity-based market, products compete primarily on price rather than brand or proprietary features. To succeed, a business needs to respond quickly to price signals, manage input costs efficiently, and accelerate technology adoption – particularly in a challenging farm economy. Ruveon will be well-suited to this model given the U.S. market’s scale as one of the largest glyphosate markets globally, its significant production assets, and an existing market-specific policy framework that enables faster, more focused decision-making.

What is the long-term vision for Ruveon and Roundup®?

Ruveon is committed to delivering trusted Roundup® brands and glyphosate-based products and services to customers across the U.S. By dedicating expertise and resources exclusively to glyphosate, Ruveon is uniquely positioned to provide customers with the reliable solutions they need to overcome agriculture’s toughest challenges with confidence.

Ruveon will further streamline glyphosate operations through the combination of both its agriculture and its industrial, turf, and ornamental businesses.