About Ruveon
Ruveon™ exists to do one thing exceptionally well: keep proven, dependable weed control within reach for the growers and retailers who feed the country. Glyphosate is among the most extensively studied herbicides of the past 50 years, and we're investing to keep it reliable, available, and improving - season after season.
Why Ruveon exists
Ruveon gives the U.S. glyphosate business a single, dedicated home. With one company focused only on glyphosate, every strategic and operational decision is made for the American growers, professionals, and retailers who rely on it. Roundup® remains a critical tool for U.S. agriculture, and a dedicated domestic producer helps keep it available, affordable, and improving.
A startup with institutional roots
Ruveon is new, but it isn't inexperienced. We pair the systems knowledge and credibility of a category leader with the focus and speed of a company built to move close to the customer. As a more nimble, well-positioned business, every decision we make - products, pricing, how we go to market, production, and logistics - is dedicated entirely to U.S. glyphosate and the stakeholders who depend on it. That singular focus is our advantage, and it's why this is an exciting place to build.
Our Leadership Team
Alfonso Alba Ordóñez
"Ruveon builds on a strong legacy of reliability from which to drive continuous improvement and progress that is rooted in Roundup's more than fifty years of proven performance. By dedicating our expertise and resources exclusively to glyphosate, Ruveon is uniquely positioned to provide customers with the reliable and advanced solutions they need to overcome agriculture's toughest challenges with confidence."
Alfonso Alba Ordóñez joins Ruveon as Chief Executive Officer with over 30 years of executive leadership experience in the global agricultural industry. His career spans senior leadership positions across Europe, South America, North America, and China, where he has consistently guided organizations through complex commercial and business transformations, helping them implement strategy and deliver sustained growth.
Prior to joining Ruveon, Alfonso held a series of senior leadership roles at Bayer Crop Science across global strategy, commercial integration and regional management, most notably as CEO of Bayer Crop Science China, where he led a transformation that delivered a 20% increase in crop protection sales and a 33% improvement in EBIT over two years.
Previous roles include Senior Vice President and Head of Global Strategy for the Soybean Crop at Bayer Crop Science, where he developed the global business strategy for a four-billion-euro soybean portfolio. He also co-led the commercial integration following Bayer's acquisition of Monsanto, directing an international team responsible for designing the commercial target operating model for the combined entity. Prior to that, he served as Head of Bayer Crop Science for the PACA cluster, overseeing commercial strategy and P&L accountability across 15 countries in the Andean Pact region, Central America, and the Caribbean. He was also Global Head of Corn and Soybean Seed and Managing Director of Latin America Seed and Biotech businesses at Bayer Crop Science. Prior to the merger, he held various senior leadership roles at Monsanto across Europe and Latin America, including President of Brazil and President of South Latin America region. He began his career at Cargill Seed Division, where he held general management roles across Spain and the Mercosur region.
Steve Knodle
Steve Knodle serves as Executive Vice President, Head of the Commercial Business at Ruveon. With over 28 years of agricultural industry experience across domestic and international businesses, Steve will oversee Ruveon’s U.S. commercial functions including the glyphosate sales and marketing teams across the agricultural and industrial, turf and ornamental businesses, while continuing to oversee current Global Commercial activites
Most recently, Steve served as the Global Glyphosate Commercial Lead at Bayer Crop Science, directing global glyphosate commercial initiatives before taking on expanded responsibility for the dedicated U.S. glyphosate commercial sales and marketing teams. [During Bayer’s acquisition of Monsanto], Steve led global commercial efforts for the HT5 Crop System as part of the Executive Steering team at Bayer Crop Science while also directing the Global Dicamba and Glyphosate commercial businesses. Steve also held a series of commercial leadership roles at Monsanto, including i Corn Biotechnology Trait Marketing and as Head of U.S. Marketing and Strategy for Row Crop businesses within Crop Protection and Seed Applied Solutions.
Previously, Steve served as a Senior Business Development Manager at a management consulting firm leading strategic business planning initiatives for Fortune 500 companies. Steve began his career at Syngenta, progressing from Crop Protection customer-facing roles in the Midwest through sales management positions before holding numerous Corn Trait and Soybean Seed Leadership product management and marketing team positions, and being a member of the Agri-Business Executive steering team.
